Industry Presentations

Ken Mallon presents Millward Brown’s ten digital predictions for the upcoming year through this ARF Webinar.

In October 2009, Dynamic Logic released creative best practices for driving online ad effectiveness and maximizing brand impact. Key findings from this study which provides actionable advice for enhancing creative quality were presented through a AAAA's webinar.

This jointly-authored report from Dynamic Logic and DoubleClick, a division of Google, explores the impact of ad format selection on branding results. The report covers branding strengths of Image, Rich Media with Video, Rich Media without Video and Simple Flash ad formats, and details how each of these formats impact aided brand awareness, online ad awareness, message association, brand favorability and purchase intent.

As presented at the IAB Mobile Marketplace event in New York.

We all know video ads are increasingly utilized by marketers, but how has the performance changed over time? Dynamic Logic explores the impact of video ads on awareness and persuasion metrics based on MarketNorms data from hundreds of video ads across dozens of industries. Report includes trending analysis, in-stream vs. in-page formats, video vs. non-video, and cost-effectiveness.

Dynamic Logic's recurring AdReaction Survey gauges consumers' reactions to and opinions on advertising across media. AdReaction 5 provides further understandings on consumer attitudes towards advertising in emerging platforms including Mobile & Gaming, as well as their acceptance of advertising on Social Networks.

Dynamic Logic presented cross-media marketing effectiveness success stories at Boston's Interactive Marketing Association's (BIMA) Annual Cross Media Forum in September 2007.

Dynamic Logic's Ken Mallon, Vice President of Digital Ad Effectiveness Consulting, presented "Clutter & Context: Website Clutter & Its Impact on Branding Metrics & Click-Thru Rates" at the ARF's Audience [Me]ASUREMENT Conference in June 2007. To view the presentation, click "Browse Video List" and select "Day 2, Forum 3: Part 4".

Topline report of results from a reader survey Dynamic Logic fielded with MediaPost. The results were released at the OMMA Hollywood conference in March 2007.

Presented for the IAB Norway in January 2006, Dynamic Logic shares insights on the current online advertising environment and demonstrates the growing impact of online video through public Dynamic Logic research.

As presented at Meredith Corporation and Carat America's Magazine Research Symposium in May 2006, Dynamic Logic explores the effectiveness of magazines in the media mix as well as the overall synergistic effects of print, online and television advertising.

As presented at the Institute for International Research's Return on Marketing Investment Conference (May 2005)

Presented at the Worldwide Readership Symposium in October 2005 in Prague, Dynamic Logic shares the results of a study that compare three traditional methods for measuring print opportunity-to-see and examines the extent to which these measures lead to similar conclusions in terms of gauging advertising effectiveness.

As presented at the ARF's WOW conference in November 2004 in New York, Philips Electronics and Dynamic Logic share the objectives and results from a CrossMedia Cost Effectiveness Case Study, which identified advertising efficiencies within the media mix for Philip's target.

As presented at the ARF's 50th Annual Convention in April 2004 in New York, Starcom IP and Dynamic Logic explore the decay effects of online advertising to quantify the impact of time since the last exposure to the ad on brand metrics.

Provided for Ad:Tech San Francisco
During a "Rich Media Market Trends" session at Ad:Tech San Francisco in May 2004, Dynamic Logic used its MarketNorms database to analyze the effectiveness of specific site categories and provided insight into the types of rich media ads that work best on various types of web sites.

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