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Case Studies

Mobile Ads for "The Golden Compass" Film Demonstrate
Branding Impact of Mobile Advertising

To raise awareness of and intent to see the film "The Golden Compass," New Line Cinema launched a marketing campaign that included a mobile component provided by Greystripe, the world's first ad-supported mobile game and application distributor.

Dynamic Logic, A Millward Brown Company, was commissioned to measure the overall impact of New Line's mobile branding efforts for the film. Results support that mobile WAP sites are effective in influencing a highly-engaged audience, particularly when advertising new movies.

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