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Case Study - IAB / Dynamic Logic Research
July,18 2001
New Research Released on Effectiveness of Larger Ad Formats
The Interactive Advertising Bureau (IAB) chose Dynamic Logic to conduct research on the effectiveness of the new ad formats ("large rectangle" and "skyscraper"). These new ad formats were issued under the IAB's voluntary guidelines. The IAB and its membership wanted to compare these formats to the traditional banner. The research was conducted between April 26 - June 11, 2001 and was released on July 18, 2001.
Below are documents relating to the results:
Press Conference Presentation - .PDF
Executive Summary - .PDF
Full Report - .PDF
Measuring Success - .PDF
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