Case Studies

New Case Study: To raise awareness of and intent to see the film "The Golden Compass," New Line Cinema launched a marketing campaign that included a mobile component provided by Greystripe, the world's first ad-supported mobile game and application distributor. Dynamic Logic measured the overall impact of New Line's mobile branding efforts for the film.

In July 2007, Hampton Hotels leveraged a new opportunity to engage a difficult-to-reach audience that is continuously on the move: business travelers. By launching a mobile advertising campaign across weather.com's WAP (Wireless Application Protocol) site, Hampton Hotels connected with travelers to enhance brand knowledge and convey relevant messaging.

Ölevia HDTV leveraged multiple touchpoints across the ESPN spectrum to generate awareness among key consumer targets. Dynamic Logic was commissioned to evaluate the branding impact of the integrated campaign.

Dynamic Logic evaluated Magazine's impact, in isolation and in combination with other media, throughout the purchase funnel in the recent campaign unveiling the 2007 Jeep Compass.

Dynamic Logic conducted research for a series of online advertising campaigns using video for nine different Kraft brands. The analysis, which aggregated results of these nine studies, demonstrates the overall branding effectiveness of online video advertising.

To gain insight into which media combination was working best to reach their target of executives and management-level professionals, Mizuho Corporate Bank and Nikkei commissioned Dynamic Logic to measure the branding impact of their multi-media ad campaign.

As part of its Fall 2005 ad campaign, Sybase utilized Forbes' print and online properties to improve awareness and perception of the brand. Dynamic Logic's CrossMedia Research evaluated the synergistic effects of advertising on Forbes' online and offline properties.

The makers of Tylenol unleashed a multi-media ad campaign for a new product, Tylenol 8 Hour, that incorporated ESPN's television, magazine, radio and Internet properties. ESPN commissioned Dynamic Logic to measure the effectiveness of this cross-media advertising campaign at raising awareness and purchase intent among athletic men ages 18-34.

When Land Rover expanded its online advertising to include non-automotive websites in order to reach small business owners with a special message, their agency, Mediaedge:cia, commissioned third-party market research firm Dynamic Logic to measure the brand impact of their online advertising.

When Brand X launched a multi-platform advertising campaign across Nick TV, Nick.com and Nickelodeon Magazine, Dynamic Logic used CrossMedia Research to evaluate which media combination worked best to increase awareness of and interest in the brand among the target, children ages 9-14.

Dynamic Logic's AdIndex was used to evaluate Brand X's ability to generate awareness and favoribility among kids ages 6-14 through their promotional campaign on Nick.com.

To gain insight into which media combination was working best to reach their target of young consumers ages 13-24, Levi's Type 1 Jeans and Yahoo! commissioned Dynamic Logic to measure the branding impact of their multi-media ad campaign.

To introduce their new breakfast food, Quaker Oatmeal Breakfast Squares, Quaker Oats launched a multi-platform advertising campaign that combined television, print and Internet ads. Quaker Oats and Yahoo! used CrossMedia Research to evaluate which media combination worked best to increase brand awareness and influence purchase intent among key consumers.

Public case study for IAB-sponsored cross-media research con ducted by Dynamic Logic with Rex Briggs of Marketing Evolution.

Florida Orange Juice "The Best Start Under the Sun" Online Advertising Case Study
The Florida Department of Citrus set out to introduce a new theme, "The Best Start Under the Sun", and educate about the benefits of drinking orange juice without driving users to a website. Dynamic Logic measured the branding effectiveness of the campaign. Overall lifts were seen in brand awareness, message association, purchase intent and brand favorability with Eyeblaster proving to be the most powerful ad unit.

New Research Released on Effectiveness of Larger Ad Formats
The Interactive Advertising Bureau (IAB) chose Dynamic Logic to conduct research on the effectiveness of the new ad formats ("large rectangle" and "skyscraper"). These new ad formats were issued under the IAB's voluntary guidelines. The IAB and its membership wanted to compare these formats to the traditional banner. The research was conducted between April 26 - June 11, 2001 and was released on July 18, 2001.

Travelocity, an online provider of travel services, has significantly increased awareness of their brand through the use of online advertising. The campaign was sold by 24/7 Media and ran during September and October of 2000, as a ke yword buy on Juno. It is a prime example of the branding power of online advertising.

Spoof campaign proves that online advertising builds brands
Columbia Tristar Films UK worked exclusively with MSN throughout April-July 2002 to launch Spider-Man Online...

Spoof campaign proves that online advertising builds brands
An online advertising campaign for a personal concierge service that does not exist has provided conclusive evidence that internet advertising really works, according to new research in the UK.