The most effective campaigns of 2006 were among the most noticed, performed well on branding and were also highly persuasive, according to our ad effectiveness research.

Dynamic Logic uploads hundreds of AdIndex® studies (assessing the brand impact of online ads) into MarketNorms®, an online planning and benchmarking tool. Using this database, Dynamic Logic has identified the most effective online campaigns in terms of online brand performance as compared to all those measured within the U.S. last year.

The top 10 overall campaigns in alphabetical order by brand are:

	Brand Advertised: BMW Five Pillars Parent Company: BMW AG Media Agency: GSD&M Austin Creative Agency: Dotglu New York  View Advertisement  1   2   3
	Brand Advertised: Crystal Light On-the-Go Parent Company: Kraft Foods Creative Agency: Ogilvy & Mather**  View Advertisement  1 & 2
	Brand Advertised: Dove Self Esteem Fund Parent Company: Unilever Media Agency: Mindshare New York Creative Agency: Ryan Interactive & Ogilvy & Mather  View Advertisement  1   2   3
	Brand Advertised: Honey Bunches of Oats Parent Company: Kraft Foods Creative Agency: Ogilvy & Mather**  View Advertisement  1   2 & 3
	Brand Advertised: Kraft Singles Parent Company: Kraft Foods Creative Agency: JWT**  View Advertisement  1 & 2
	Brand Advertised: McDonald's Asian Salad* Parent Company: McDonald's Inc. Media Agency: OMD Chicago Creative Agency: Tribal DDB Chicago  View Advertisement  1   2   3   4   5   6   7
	Brand Advertised: Oreo Parent Company: Kraft Foods Creative Agency: Draftfcb**  View Advertisement  1 & 2
	Brand Advertised: Ray-Ban Parent Company: Luxottica Group Media Agency: Starcom Chicago  View Advertisement  1   2   3   4