Research Overview

Dynamic Logic, a Millward Brown company, is a leading market research company with expertise in measuring marketing effectiveness. Our research is designed to measure the impact of advertising. This page is intended to be your guide to Dynamic Logic's publicly available research.

If you would like to reference our publicly available research, please contact marketing@dynamiclogic.com to request permission and to receive appropriate guidance on sourcing.

"Ask DL" provides weekly insights from Dynamic Logic experts regarding popular ad effectiveness questions.

Dynamic Logic's Online Creative Best Practices highlights key findings from a new study that identifies creative best practices for driving online ad effectiveness and brand impact.

Dynamic Logic's Beyond The Click email newsletter offers "news you can use" and insights for online advertising based on our research findings.

This quarterly report features latest benchmarking data from Dynamic Logic's MarketNorms® database following the addition of quarterly studies.

Download PDF versions of research papers published by Dynamic Logic, as well as industry research papers that cite Dynamic Logic research.

Find out what works and what doesn't in online advertising and cross-media advertising campaigns through our case studies for major brands such as Quaker, J&J's Tylenol 8 Hour, Land Rover, Levi's and Philips.

Dynamic Logic research has been accepted and presented at several leading research symposiums including Ad:Tech, The ARF, ESOMAR, and the Worldwide Readership Symposium.