AdIndex ®

Overview | AVs | Brand | Media | Mobile | Premium
Gaming ^NEW | Creative Evaluation Plus ^NEW
Glossary of Terms | Frequently Asked Questions

The AdIndex Media analysis assists with future media decisions by evaluating advertising impact of online media variables including Web site placement, creative format, and frequency.

Includes the AV analysis plus:

• Advanced media analysis - impact and audience profile by Web site
• Enhanced creative analysis - explores respondent opinions towards the dominant creative execution
• Enhanced frequency analysis - evaluates effectiveness beyond 4+ exposures and determines optimal frequency level by campaign objective and by creative format