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Creative Evaluation Plus Focus on Creative Looking for more insight on how consumers are responding to specific creative executions so that you can improve the next campaign? Dynamic Logic is pleased to offer an enhanced creative evaluation for AdIndex studies, designed to help clients understand consumer perceptions of creative executions within a live online campaign. AdIndex Brand, Media and Premium clients can now upgrade to a Creative Evaluation Plus analysis in lieu of the standard Creative Evaluation that is normally included in such studies.
Creative Evaluation Plus includes additional diagnostic survey questions for more in-depth creative evaluation. With nearly three times as many diagnostics as currently used in the standard Creative Evaluation, the enhanced creative analysis allows you to understand how each ad performs in such metrics as stopping power, emotional engagement, distinctiveness, viral potential and more. One analysis example below looks at how several creatives engage the consumer differently through various involvement metrics.
Whereas the standard analysis provides insight into one specific creative, Creative Evaluation Plus includes evaluation of up to five creative in a single survey, with the additional option to test up to ten creative. Ask your account representative for more information about Creative Evaluation Plus or contact sales@dynamiclogic.com.
For even more insight into creative, Dynamic Logic offers a full copy-testing solution for online advertising that provides advertisers, agencies and publishers with consumer feedback on their creative executions before the campaign goes live. Learn more about how LinkSelect for Digital can help improve the impact of your creative.
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