AdIndex ®

Overview | AVs | Brand | Media | Mobile | Premium
Gaming ^NEW | Creative Evaluation Plus ^NEW
Glossary of Terms | Frequently Asked Questions

The AdIndex Brand analysis informs future online branding decisions by evaluating the advertising's strengths and limitations in the context of the online audience's relationship with the brand, category, and key competitors.

Includes the AV analysis plus:

• Competitive analysis - evaluates the brand's position relative to competition and explores the campaign's success in differentiating the brand
• Enhanced creative analysis - explores respondent opinions towards the dominant creative execution
• Deeper audience analysis - allows for greater understanding of consumer characteristics as they relate to advertising impact