AdIndex ®

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The AdIndex Vertical delivers an overall measurement of online ad performance, highlighting strengths and weaknesses.

AdIndex Vertical can help you:

• Evaluate your advertising impact against the overall and target audiences
• Measure the branding effects of online sponsorship initiatives
• Explore the demographic and psychographic drivers of your campaign's performance
• Identify the optimal frequency level, creative format, and Web site by campaign objective using easy-to-follow visual cues