Dynamic Logic AdIndex


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AdIndex ®

Insights into the Branding and Behavioral Effects of Online Advertising Campaigns

Understanding What Consumers Say AND What They Do...

An online ad campaign can have many effects — it can change people's opinions about a brand, it can drive people to perform more searches, it can increase site visitation and it can drive incremental online or offline sales. Increasingly clients are looking to bring all of this data together for a more holistic view of online ad impact and a deeper understanding of what consumers say and what they do.

Enter AdIndex Connects.

Through AdIndex Connects, Dynamic Logic will provide clients with a complete suite of ROI ad effectiveness solutions covering brand impact, post-view behavioral impact and offline sales impact. Through our partnership with sister company Compete, AdIndex brand metrics are brought together with behavioral data, revealing how consumers search and engage on the Web following exposure to an ad.

Introducing AdIndex Connects with Compete

Key Questions Answered (Rollover to see additional questions)

AdIndex Connects with Compete enables clients to:

Gain best-in-class attitudinal and behavioral insights, built on Dynamic Logic's unparalleled normative databases and Compete's panel of millions of U.S. consumers, the largest in the industry
Obtain deeper insight into how exposure to an online ad affects what consumers think AND what they do
Connect the dots by working with a single point of contact through Dynamic Logic
Leverage an aligned "control-exposed" methodology
Optimize future research leveraging intelligence from a wider pool of data

Behavioral Metrics are offered as part of the standard deliverable:

For more information on AdIndex Connects with Compete, please contact sales@dynamiclogic.com.