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Press Coverage 
December 03, 2009
Dynamic Logic in MediaPost's Online Media Daily
ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers
By: Laurie Sullivan
Information Resources Inc. (IRI) has entered into strategic partnerships with [X + 1] and Dynamic Logic to better support consumer product goods (CPGs) and retail industries through data analysis and a series of technologies and digital media platforms.
The separate technologies from [X + 1] and Dynamic Logic integrate into IRI's core Consumer Network purchase data, predictive modeling and analytic platform to monitor online research and advertising for the CPG and retail industries. The data aims to confirm the effectiveness of online campaigns.
About 55,000 households scan every grocery item that comes into the home. Consumers keep diaries on where they bought the goods. IRI provides data to CPGs. The agreement gives CPG companies the metrics to verify that their online campaigns work.
Full Article at http://www.mediapost.com
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