Press Coverage
December 01, 2009

Dynamic Logic in digiday:DAILY
Talking Measurement With Dynamic Logic's Michelle Eule
By: John Gaffney

Thinking “beyond the click” is arguably the most discussed topic of 2009. It has not escaped the attention of one of the industry’s leaders in ad measurement and effectiveness, Dynamic Logic. Before the Thanksgiving holiday it announced a new product Adometer, an optimization tool that gives advertisers an early indication of a campaign’s performance. The tool is based on real-time measures of “breakthrough” including how memorable an ad is and whether the target audience is being reached. Adometer’s attitudinal measures offer an alternative or enhancement to traditional online tools that optimize based on click-through or lead generation alone. How does it work? It launches a short survey that appears directly within the frame of an advertisement. Results are delivered in an easy-to-use online interface, and can be filtered by target audience or other audience segments, providing more granular insights over other solutions that offer single-question surveys.

We caught up with Dynamic Logic Managing Director Michelle Eule to talk about the need for a tool like Adometer and how it will serve digital marketers.

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