Press Coverage
May 01, 2009

Dynamic Logic in Quirk's
New program offers publishers snapshot of research results

Dynamic Logic, a New York division of Naperville, Ill., research company Millward Brown, has launched a Publisher Normative Data Share Program in partnership with Safecount, a New York data collection company. Dynamic Logic will provide a Publisher Norms Snapshot to publishers who have adopted node technology and who have participated in over 10 Dynamic Logic research studies. The normative data, which is from Dynamic Logic’s MarketNorms database, supplies publishers with an overview of the average branding impact of advertising running on their site judged on five metrics and based on data from campaigns measured by Dynamic Logic.

Publisher Norms Snapshots are available on a biannual basis and reflect all the data collected on the publisher’s site in aggregate, including studies commissioned directly by the publishers and other eligible studies commissioned by third parties.

“Naturally, when a publisher cooperates in our ad effectiveness studies, they want the option to see the results, regardless of who has commissioned the research,” says Michelle Eule, managing director of AdIndex Solutions, Dynamic Logic. “To respect the proprietary restrictions on individual campaign results, we are instead sharing aggregated study results, which offers publishers an expanded view of campaign effectiveness on their site.” For more information visit www.dynamiclogic.com.

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