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Press Coverage (2010 - 2009)
Dear Mr. Jobs: Still think mobile advertising "sucks"? - iMedia, 20-JUL-10
American Family Insurance claims 76pc engagement with mobile - Mobile Marketer, 20-JUL-10
BlackBerry becoming today's feature phone: panelist - Mobile Marketer, 01-JUL-10
Apple's iAd to significantly contribute to mobile advertising growth - Mobile Marketer, 01-JUL-10
Quick Hits: Medialets + Dynamic Logic, Operative Upgrades - Adotas, 30-JUN-10
Medialets Teams With Dynamic Logic - MediaPost's Online Media Daily, 30-JUN-10
Medialets Partners With Dynamic Logic For Unique Analysis & , 30-JUN-10
For Female Social Followers, Brands Rule - eMarketer, 24-MAY-10
Kantar Ramps Up Video Measurement Offering - MrWeb, 12-MAY-10
Kantar Launches Initiatives in Online and Mobile Video - NewsBlaze, 11-MAY-10
Behind the Numbers: That Rising Feeling - MediaPost's OMMA Magazine, 01-MAY-10
A Dynamic Logic Study on Micro Sites - Automotive Digital Marketing, 30-APR-10
Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales - MediaPost, 28-APR-10
Study: Microsites Not Complete Waste Of Money - MediaPost, 01-APR-10
Weather Channel makes 300x250 banner cross-platform buy across online, mobile - Mobile Marketer, 29-MAR-10
Magazine Publishers Unite & Unveil Industry-Wide Ad Campaign Promoting Strength of, and Consumer Commitment to, Magazines - MarketWatch, 01-MAR-10
Snippets On TV Ad Budgets and Digital Buys - MediaPost's Research Brief, 26-FEB-10
Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs - MediaPost, 23-FEB-10
Digital Marketing Guide: Audience Buying - Advertising Age, 22-FEB-10
Does Social Sell? - AdWeek, 17-FEB-10
Marketers search for a worthy social media metric - iMedia, 01-FEB-10
Holistic Measurement: Word Of Mouth Metrics - PSFK, 28-JAN-10
New Campaign Metric: Social Chatter - AdWeek, 27-JAN-10
Study: Consumers Are Not Annoyed by Ads on Facebook - Advertising Age, 27-JAN-10
Millward Brown's Dynamic Logic Unit Releases Social Insights - MediaPost Raw, 26-JAN-10
Dynamic Logic Teams With Cymfony For Buzz Monitoring - MediaPost's Online Media Daily, 26-JAN-10
Get Ready For Mobile Ads You Can't Escape - MediaPost's Online Media Daily, 25-JAN-10
Where Digital Marketing Is Heading in 2010 (Part 2) - AdAge, 30-DEC-09
Where Digital Marketing Is Heading in 2010 (Part 1) - AdAge, 29-DEC-09
Internet Advertising News: Media Motion - iMedia, 04-DEC-09
Dynamic Logic, IRI partner to release measurement platform - DMNews, 04-DEC-09
Consortium to Measure Online Ads' Impact on Offline Sales - ClickZ, 03-DEC-09
ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers - MediaPost's Online Media Daily, 03-DEC-09
IRI looks to gauge effectiveness of online ads - Research Live, 02-DEC-09
IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases - Advertising Age, 02-DEC-09
Beyond PSAs: How Agencies in Action Fights Hunger - Advertising Age, 02-DEC-09
IRI Unveils Platform to Gauge Ad Effectiveness - AdWeek, 02-DEC-09
IRI, Dynamic Logic Measure Impact of Digital Advertising on CPG Perceptions, Sales - MediaBuyerPlanner, 01-DEC-09
Talking Measurement With Dynamic Logic's Michelle Eule - digiday:DAILY, 01-DEC-09
2010 Survival Guide: Agencies - MediaPost, 01-DEC-09
Platform allows marketers to survey consumers from ads - BizReport, 25-NOV-09
2009 WPP-Google Marketing Research Awards Summary - Google Business, 23-NOV-09
Take A Campaign?s Temperature With Adometer - Adotas, 20-NOV-09
Dynamic Logic Offers Optimization Tool for Brand Metrics - ClickZ, 20-NOV-09
New Dynamic Logic Service Brings In-Ad Surveys - MediaPost, 19-NOV-09
Dynamic Logic introduces ad optimization tool - BtoB Magazine, 19-NOV-09
Bad Campaign Worse than None at All - eMarketer, 29-OCT-09
In Online Advertising, Creative Counts - ClickZ, 29-OCT-09
Online advertisers are monkeying around less - Los Angeles Times, 27-OCT-09
Online Rally May Sidestep Newspapers - NY Times, 25-OCT-09
Online Advertising Made Simple - Entrepreneur, 23-OCT-09
Can Your Man Beat My Machine: Lawd, -- Lawd? - MediaPost's Online Media Daily, 23-OCT-09
Ugliness intensifies banner blindness - iMedia, 21-OCT-09
Dynamic Logic Study Offers Ad Creative Rules - MediaPost's Online Media Daily, 21-OCT-09
Study: Financial Display Ads Need More Human Touch, Less Copy - ClickZ, 21-OCT-09
Dynamic Logic: Quality of creative is key to ad campaign success - BizReport, 21-OCT-09
Online Ads Not Working for You? Blame the Creative - Advertising Age, 20-OCT-09
Online ad effectiveness depends on good creative. But measurement and targeting still matter. - Econsultancy, 20-OCT-09
Smaller ad units still punching above their weight - The Huffington Post, 19-OCT-09
Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects - MediaPost, 13-OCT-09
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - mediabistro.com, 13-OCT-09
Mobile has better targeting than early Internet: digiday keynote - Mobile Marketer, 18-SEP-09
Integrate Ads For Effective Brand Awareness - MediaPost's Research Brief, 01-SEP-09
Bigger Isn't Necessarily Better When It Comes To Online Ad Formats, 20-AUG-09
Why Large Online Ad Formats Aren't Industry's Silver Bullet, 20-AUG-09
Dynamic Logic Says Bigger Can Be Better After All - ClickZ, 20-AUG-09
Mobile metrics dominate Weather Channel breakfast event - Mobile Marketer, 13-AUG-09
Tricks for Choosing Ad Formats - ClickZ, 02-JUL-09
Omniture and Kantar Group Partner to Provide Integrated Measurement and Management of Marketing Across All Media Platforms: From Online to Offline - Yahoo! Finance, 15-MAY-09
Omniture and Kantar Partner for Online vs Offline Insights - MrWeb, 15-MAY-09
Why do advertisers like mobile ads? - TelevisionPoint.com, 12-MAY-09
New program offers publishers snapshot of research results - Quirk's, 01-MAY-09
Harnessing the Power of Digital Media - ANA Advertiser, 23-APR-09
Filling in the mobile measurement gaps - iMedia, 18-FEB-09
Digital: Nine for '09 - Millward Brown's ePerspectives, 20-JAN-09
Brand Building and Types of Websites - eMarketer, 20-JAN-09
OPA: Premium Content Sites Worth Extra Bucks - MediaPost, 08-JAN-09
Press Archive
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