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People
Wherever in the world you market your brand, Dynamic Logic has a team of
individuals you can trust to provide the information and insight you
need to make the right decisions.
Naturally, they are a hugely diverse group of professionals. But they share a distinctive set of values. And our management structure is designed to facilitate communication and cooperation among all of our people - ensuring that our clients enjoy a service that blends in-depth, first-hand local knowledge with a genuinely global perspective. Click to the left for details on those individuals who make up Dynamic Logic's global leadership team.
PresidentNew York, NY Jean is responsible for managing Dynamic Logic, a marketing research firm with offices in New York, Chicago, San Francisco, Rhode Island and London. She has extensive digital, research, financial, and management experience. Prior to becoming Dynamic Logic's President in January 2006, she was its Chief Financial Officer. In that role, she was responsible for managing the company's growth, its turn to profitability, and its sale to Millward Brown. Prior to Dynamic Logic, Ms. Robinson was the CFO of Jupiter Media Metrix, an internet measurement and analysis company, and before that spent 15 years in banking at JP Morgan. She holds a BA from Smith College and an MBA from Columbia Business School. Back to People
Chief Operating OfficerNew York, NY As COO, Joe is responsible for managing Dynamic Logic's U.S. Client Teams, including Research, Client Services and Sales, as well as Product Development and Marketing. He has played a critical role in the company's growth from pioneering start-up to industry leader. Joining the company in 2001 as the company's first Sales Representative, his responsibilities increased as the company grew. Joe has worked with clients such as Procter & Gamble, AOL, Johnson & Johnson, Universal McCann, and many others. Joe is a digital media veteran with over 12 years of experience, working for early Internet leaders including DoubleClick and Ask.com. He also has experience in wireless, music, and aquaculture. Joe holds a Bachelor of Arts from the University of Massachusetts. Back to People
Chief Technology OfficerNew York, NY Ronit co-founded Dynamic Logic in 1999 with Nick Nyhan, taking responsibility for all of the technical aspects of the company. She architected and designed the main components of Dynamic Logic's systems, including Ad Exposure Tracking, Survey Recruitment, Survey Engine, and Results Interfaces. Prior to her work at Dynamic Logic, Ronit served as Director of Technology at Modem Media and was a tech team leader at Lucent Technologies. Ronit has a Math/Statistics degree from the Hebrew University in Jerusalem and started her software development career when the first computers were brought to Israel's ministry of communications. Back to People
Senior Vice President,Custom Solutions & Ad Effectiveness Consulting San Francisco, CA Ken is a 25-year research veteran having applied research methods, statistics and data mining expertise to a variety of fields including health, pharmaceuticals, marketing, and internet behavior. At Dynamic Logic, Ken heads the Custom Solutions team, providing specialized research and consulting services to top clients. Before joining Dynamic Logic, Ken was Director of Product Development, Director of Marketing Solutions, and Director of Data Mining at Yahoo!, where he helped to create Yahoo!'s data-mining group, as well as their behavioral targeting system, unique consumer insights, and passively collecting data and advertising products. Ken holds a Master of Health Science in biostatistics from Johns Hopkins University, a Master of Science in statistics from Stanford University and a Bachelor of Science in secondary math education from University of Connecticut. Back to People
Vice President, Research AnalyticsNew York, NY As Vice President of Research Analytics, Bill is currently a member of the Dynamic Logic/Millward Brown CrossMedia Team and assists with cross media and digital methodology development. Additionally, he mentors, coaches and trains researchers and supports sales efforts. Bill brings extensive experience conducting research on advertising effectiveness, consumer perceptions, experiential consumption and consumer emotions. Bill's work has been published in the Journal of Advertising Research, Quirks, Admap, Journal of Consumer Research, Journal of Business Research, Journal of Marketing Research, and other marketing and business publications. He has presented papers at conferences such as the Advertising Research Foundation, ESOMAR, American Marketing Association, Canadian Marketing Association, Association for Consumer Research, INFORMS, Marketing Science Institute, and other marketing professional organizations. Prior to joining Dynamic Logic in 2003, Bill was a marketing professor at New Jersey Institute of Technology, Fordham University, Rutgers University, and Southern Methodist University. Bill earned his Doctor of Philosophy and Master of Business Administration in marketing, along with a Bachelor of Arts in statistics from Columbia University. Back to People
Senior Vice President, Chief Client OfficerNew York, NY Aaron recently joined the Dynamic Logic management team, moving over from his prior position as VP, Client Services at Millward Brown, Dynamic Logic's sister company. Aaron leads client-focused initiatives within Dynamic Logic, including assisting with client strategy, client consultation and digital training around client questions and issues. Aaron plays a key advisory role related to joint MB-DL client situations, architecting customized MB-DL solutions for advertiser clients and in fortifying the Dynamic Logic offer with Millward Brown brand and advertising expertise. Aaron holds a degree in psychology from the University of Connecticut. Back to People
Managing Director, AdIndex SolutionsNew York, NY Michelle Eule is Managing Director, AdIndex Solutions at Dynamic Logic. In this role, Michelle is responsible for maintaining and enhancing Dynamic Logic's suite of solutions for analyzing the in-market branding impact of digital advertising. She also acts as a consultant on strategic accounts and customized projects. Michelle joined Dynamic Logic in July 2002. Prior to joining Dynamic Logic, she managed a research laboratory for a professor at Columbia Business School, with whom she studied marketing and organizational behavior from a social psychological perspective. Michelle received her Bachelor of Arts in psychology from Barnard College in New York City, and is currently studying for an MBA at New York University's Stern School of Business with specializations in Marketing and Strategy. Michelle has been a speaker at many industry events including conferences hosted by The ARF, OMMA, AMA, Ad:Tech, and OPA, and has been a guest lecturer at Baruch College and NYU. Michelle was a judge for the 2008 IAB MIXX awards and is a member of the Research Committee for the Advertising Council. Back to People
Senior Vice President, Digital Strategy and InnovationsChicago, IL Scott Striegel oversees Millward Brown and Dynamic Logic's global digital strategy. A veteran of digital media, his experience includes working in Asia, Europe, Latin America and North America. Scott joined Dynamic Logic (DL) in 2002, establishing its San Francisco office and eventually holding the post of MD. He also served as MD of DL Europe and Head of Global Digital Development for Millward Brown in London. Scott started his career at Starcom MediaVest Group where he worked in various digital media buying, planning and insights & analytics roles. Throughout his career, he has worked across many industries for leading clients such as Microsoft, Visa, SAB Miller, Coca-Cola and Procter & Gamble. Scott's passion lies in guiding advertisers on leveraging new digital consumer touch points to build their brands. Scott was instrumental in developing and standardizing advertising effectiveness measurement strategies and approaches across digital media. He is part of Millward Brown's Futures Group with an emphasis on new and emerging platforms. He sits on WPP Digital's European Advisory Board and Millward Brown's Global Innovations Advisory Board. Scott holds a dual Bachelor of Science degree in Advertising from The University of Texas at Austin. Back to People
Vice President & Managing Director, Research OperationsProvidence, RI Currently, Andrew runs the Research Operations office, which is a centralized data production team that services all of Dynamic Logic. The Research Operations office, started in 2006, has become a central organizing, innovation and production hub for all of research and other parts of Dynamic Logic. Andrew is a market research expert with an advertising agency heritage, specializing in online marketing efforts and the integration of traditional and new media. He has authored two marketing and advertising books that focus on developing a better understanding of the online user and their habits. Andrew has been with Dynamic Logic since early 2001 and has overseen and managed the growth and development of many of the core products and services now offered. He has helped build a small research staff into one of the premiere new market research firms. Prior to Dynamic Logic, Andrew was a Senior Product Manager at Jupiter Media Metrix and a Media Supervisor at DDB Needham (Now OMD). During his tenure at DDB Needham, Andrew planned, purchased, and sold online and offline media for large online and traditional advertisers such as Compaq (now HP), Reuters, and iVillage. Andrew's unique mix of both research and traditional advertising discipline offers a rare expertise to his clientele. Andrew has been a guest speaker and has served on panels at ESOMAR (European Society for Opinion and Marketing Research), CIMA (Chicago Internet Marketers Association), BIMA (Boston Interactive Media Association), CMP (Marketing to IT Webcast), Tech Target, and many other events and programs. Additionally, he has authored and presented over 700 branding studies for clients that measure the effectiveness of their advertising campaigns. His research client list spans across every industry and includes most of the world's top advertisers. Back to People
Chief Digital Officer, KantarNew York, NY Nick Nyhan is the Chief Digital Officer for Kantar, working across companies to coordinate existing resources for connecting dots and expanding solutions. He returned to Kantar after taking a leave of absense to work on Barack Obama's presidential campaign. Prior to that, Nick was the CEO of Dynamic Logic, a Millward Brown research company under the WPP Group. He entered the market research world 14 years ago through politics, working in Washington D.C. and New York on issue advocacy and political campaigns. An early proponent of online techniques, Nick has been a featured speaker at many industry events, including the m50 CMO conference, the Advertising Research Foundation (ARF), the American Marketing Association (AMA), the Interactive Advertising Bureau (IAB), the Online Publishers Association, the Online Media Marketing Advertising Conferences (OMMA), the Wharton Business School, the Center for Democracy and Technology (CDT), the U.S. Bancorp Piper Jaffray Internet Summits, the Nikkei CrossMedia Conference in Japan, and has been a lecturer at New York University's Stern School of Business. He served on the Associate Board of the IAB, the Government Affairs Committee for the Council for Marketing Opinion Research (CMOR), and co-chaired the ARF's Online Media Council. In 2007, he helped launch Safecount, an innovative data collection company that focuses on user privacy controls. In 2008, he worked and lived in Europe with a focus on global digital initiatives. Nick graduated from UMass Amherst and makes his home in Brooklyn, New York, with his wife and two kids. Back to People
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