Fast Facts

• Founded: 1999
  
• Global leader in measuring the impact of digital marketing effectiveness
  
• Pioneered the concept of evaluating the branding impact of Internet advertising and have now expanded that methodology across various media
  
• Work with more than 90% of the top 100 brands
  
• Custom Solutions team focused solely on clients' individual and unique research needs
  
• Completed over 4,500 research studies in more than 26 countries for top global advertisers, agencies, and media owners
  

• 4,000+ AdIndex® studies to measure digital ad effectiveness, including mobile, gaming, podcasts and more
• 200+ CrossMedia Research™ studies evaluating integrated media campaigns
• 260+ online creatives pre-tested through LinkSelect for Digital studies (Over 38,000 Link™ copy tests across various media conducted through Millward Brown)
  
• World's largest online normative attitudinal database including 300+ filters
  
• Is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP

• Research expertise recognized by AAAAs, Ad:Tech, AMA, ANA, The ARF, ESOMAR, IAB, IIR, MPA, MSI, NAA, OPA, WARC, WRRS
  

• Offices in:

• North America:
• New York, NY (Headquarters)
• Chicago, IL
• San Francisco, CA
• Los Angeles, CA
• Providence, RI
• Toronto, ON, Canada
• Europe:
• London, United Kingdom
• Frankfurt, Germany
• Asia:
• Hong Kong, China
• Digital expertise also accessible through over 74 Millward Brown offices in 47 countries.