About Us

Dynamic Logic is a leading research company with expertise in measuring advertising and marketing effectiveness. Our solutions and custom services provide advertisers, agencies and media companies the knowledge to optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered the concept of evaluating the branding impact of Internet advertising and has led the market in establishing standards in digital advertising and marketing campaign evaluation ever since. Today, Dynamic Logic is also a respected thought leader in the cross-media measurement arena, with over 200 studies conducted to evaluate integrated media effectiveness.

Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. The combination of Dynamic Logic's interactive expertise coupled with Millward Brown's deep knowledge of brands, advertising, and marketing communications offer our clients a broad range of solutions to address today's increasingly complex marketing and media challenges.

Dynamic Logic is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles, Providence, Toronto, London, Frankfurt and Hong Kong.