 Following the addition of Q1/09 studies, Dynamic Logic's MarketNorms® database now holds results from 4,880 AdIndex research studies based on close to 7.4 million respondents. The ad effectiveness database can be used to benchmark online campaign performance, aid in making planning decisions and plan more cost-efficient campaigns. Below, we provide an overall look of the online ad campaign performance as well as a more detailed comparison of performance benchmarks for Aided Brand Awareness and Brand Favorability by various industries and ad formats. To find out more information or to learn how to leverage MarketNorms for your online branding goals, please contact our research experts at: info@marketnorms.com. 
MarketNorms aggregates and evaluates close to 160,000 creatives. Based on studies from the last 3 years, the average brand impact of various ad sizes are as follows:  Under Creative Attributes, there is a new group of sub-filters named 'Call-to-Action', which categorizes the ad based on the method used to elicit a response. The various sub-filters under this group are:
In the example shown below, you can see the branding impact each action has across all metrics. The averages suggest that while a Time-Based ad is best at impacting Ad Awareness, a Create Your Own ad has a stronger impact on Brand Favorability. Both are at the top in terms of raising intent to purchase.  To schedule a demo or to find out more about MarketNorms and other features of the tool, please email info@marketnorms.com or visit www.marketnorms.com. About Dynamic Logic Dynamic Logic (www.dynamiclogic.com) is a leading global research company with expertise in measuring media and marketing effectiveness. For over ten years, Dynamic Logic has focused on the intersection of where media, brands and digital worlds collide by providing marketers, agencies and media companies with actionable insights to maximize the branding impact and ROI of their marketing efforts. With results from over 5,000 research studies aggregated into normative insights across online, mobile & cross-media campaigns, Dynamic Logic is the best source for the latest trends, best practices, and consulting services across virtually any platform in the marketing mix. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. About MarketNorms® The MarketNorms database developed by Dynamic Logic of over 4,880 campaigns across more than a dozen industries has branding lift metrics, ad and brand attributes, environmental/site data, audience data and other campaign information collected in 7.4 million surveys worldwide. Advertisers, publishers and agencies use MarketNorms to understand which aspects of online advertising have the greatest impact on brand lift. www.marketnorms.com |