The world of digital media is changing daily and with the number of players in the space, it’s important for you to stand out. You deliver cost-effective audiences for digital campaigns but, as a growing segment, need to prove your value to agencies for inclusion in more media plans.
According to a recent study* we conducted among MediaPost readers, 42% of clients who have purchased on ad exchanges judge the success of their campaigns based on brand impact metrics such as awareness and purchase intent. Therefore, in addition to your ability to maximize reach and frequency, it’s critical for you to also quantify the impact of your placements on brand perceptions.
That’s where we come in. Dynamic Logic helps you leverage these influential brand metrics, using the same level of research integrity that your clients are accustomed to, so that you can start distinguishing yourselves among the media choices available.
Dynamic Logic can help you answer:
- How are brand perceptions and sales impacted by advertising on my network(s)?
- How can I optimize campaigns running on my network(s) in real time based on brand metrics?
- How do online campaigns on my network perform against those on other online sites?
Browse through our offer by your business need or go directly to our proprietary solutions to learn how each can specifically benefit you as a network.
* The Center for Media Research’s Ad Exchange Study; conducted May 2011 with Dynamic Logic.