Data Integration, Simplified
AdRadar™ is Dynamic Logic’s new technology that links digital advertising exposure to the industry’s largest panels totaling more than 10 million people. AdRadar offers more flexible sampling options and empowers clients to understand how all digital marketing activities impact brand value, consumer action and ultimately sales.
The AdRadar technology enables:
- Multiple panel linkages, which provide more flexibility in offer and pricing
- Quicker turnaround for hard-to-recruit demographic groups
- Continuous measurement of digital ad exposure for brand health tracking
- Easier implementation for publishers and agencies
- Ability to define a control sample based on campaign footprint by identifying consumers who have visited the sites within the campaign, but were not exposed to the campaign itself. This provides the best match possible, resulting in a more accurate read of the campaign’s brand impact.
- Campaign profiling that explores whether a campaign hit intended target groups on select sites
AdRadar currently enable linkages to third-party databases (i.e. consumer packaged goods, retail, travel, lodging, dining, entertainment, services), a client’s own proprietary databases, financial databases, as well as data from existing industry partners such as Compete, Cymfony, Federated Sample, Kantar Shopcom, Lightspeed Research, SymphonyIRI, and uSamp.