Determining Your Site’s Impact on Brand Perceptions
SiteImpact™ is used to measure the brand impact of a website or microsite. Regardless of the site type, all studies are customized based on client needs. Normative data is additionally available from 100+ microsite studies conducted. Our solutions can tease out the impact of the site in isolation or can be used as part of a research program featuring AdIndex® or CrossMedia Research™ designed to evaluate the combination of touchpoints supporting your brand.
How SiteImpact works for you:
- As an advertiser, understand how visits to your site affect consumers’ relationship with your brand.
- As an agency, evaluate whether site visitors find the site valuable and easy to use.
- As a media company or publisher, learn how well a microsite complements the branding impact of display and/or video ads.
SiteImpact fits into Millward Brown’s suite of solutions designed to help clients understand the role that a website plays in the overall marketing mix and how it can be optimized to deliver on key messaging strategies.
Click here to learn more about SiteImpact.