SplinterNets, Collaborative Consumption, Urban Operating Systems, Localization of Social Graphs…we know it can be hard to keep up. As the continued emergence of new platforms provides unique ways for brands to connect with consumers, there is much to learn. And the more we learn, the more things change.
The Emerging Media Lab, formed in late 2010, is Dynamic Logic’s specialty practice dedicated to research innovation across new media platforms — namely mobile, gaming and social media. Composed of a truly unique team of developers, researchers, and product development specialists, the Lab was created as a forward-looking resource to:
- Conceptualize, develop, and test new analytic approaches that complement our core solutions to help marketers understand how they can best leverage these new platforms and accelerate their adoption as they become mainstream
- Cultivate knowledge of emerging media platforms and their impact on advertising through POVs covering trends, platforms, and influential people shaping the emerging media platform space
Rest assured, we’ve got our finger on the pulse of the next big thing.
For a dynamic collection of thought leadership and news, brought to you by the Emerging Media Lab, follow the Emergist on Twitter @emergist.