Smart decisions start with expert advice. Whether you’re developing brand strategy, planning digital campaigns or selling media properties, we can help guide you through this important stage. Dynamic Logic leverages MarketNorms® — the world’s largest digital ad effectiveness database — and other listening tools, simulators and in-house consultants to answer your strategic questions.
Consumer Understanding
Consumer Engagement & Co-Creation
- IdeaBlog®: Connect with consumers in the online environment to test early stage development concepts
- Qualitative: Leverage expertise from our Qualitative practice Firefly Milward Brown for in-depth understanding of consumer behavior
Facebook Fan Exploration
- FanIndex: Understand the motivation and expectations of your Facebook followers
Planning
Campaign Success Drivers
- Tap into aggregate insight into your brand or media’s performance over a number of previous campaigns to understand what’s working and what’s not as you plan for future campaigns
Media Planning Tools & Simulators
- MarketNorms®: Determine the most cost-effective campaign elements to maximize brand impact
- Media Simulators: Forecast which marketing activities should be used to achieve sales and deepen customer relations
Audience & Site Learning
Demonstrating Your Media Properties' Brand Impact
- Understand what drives success of digital campaigns on your site and quantify your ability to yield significant impact for brands through third-party data
Audience Segmentation
- Enable advanced targeting for clients based on audience demographics, attitudes and behavior