Leverage real-time optimization tools, deep in-market analysis and seamless data integration for total campaign evaluation. Quantify the attitudinal and behavioral effects of advertising and identify strong media synergies. And on top of all that — benchmark campaign and media performance against the industry in the world’s largest digital ad effectiveness database, MarketNorms®.
Through the DLConnects® platform, we’re simplifying data integration and weaving sophisticated analytics of your choice into our in-market solutions for a deeper view of your campaign impact. With the below solutions, you have the choice to connect attitudinal metrics with post-view search and site visitation, online and offline sales, consumer sentiment and other relevant data.
Campaign Optimization
Digital Media & Creative Optimization
- AdIndex Dash®: Quickly evaluate and optimize digital campaigns in real-time without sacrificing research quality
- Ad Targeting by Brand Metrics: As an ad network or agency, use Dynamic Logic’s real-time survey data to optimize campaign targeting based on desired brand and audience metric
Holistic Digital Campaign Measurement
Online
- AdIndex®: Understand the holistic impact of your campaign on key brand and behavioral metrics through industry-leading insights and compare performance against normative benchmarks from similar campaign
Mobile & Tablets
- AdIndex for Mobile: Evaluate the impact of your mobile and tablet advertising in isolation or in conjunction with an online or multi-platform campaign
Holistic Integrated Campaign Measurement
- CrossMedia Research™: Discover how specific platforms perform, alone and together, to drive key brand metrics and gain actionable insights to improve multimedia campaign performance and return on investment
Social Media Analytics
Facebook Fan Page Evaluation
- FanIndex: Quickly quantify the impact of fan page on overall impressions of your brand and optimize page content to deepen relationships with your fans
Website & Microsite Evaluation
- SiteImpact™: Determine your website or microsite's impact on brand perceptions in isolation or as part of the broader media mix
Custom Data & Dashboard Integration
- Partner with us to build custom results interfaces or integrate our data into your existing dashboards
Brand Health Monitoring- Enhance brand trackers to understand digital reach and impact on long-term brand health