Dynamic Logic

Presentations

  • AdReaction: Marketing in the Mobile World
    The latest AdReaction study focuses on mobile marketing and was conducted using qualitative and quantitative methodologies. Through this research, we provide marketers with insights and a roadmap for navigating the mobile landscape – all to support brand growth.
  • Trends, Opportunities, and Best Practices in Mobile
    What makes for successful mobile creative? This presentation highlights the do’s and don’ts of mobile advertising gathered through 250+ mobile-focused ad effectiveness studies. View Webinar Recording
  • Pulling the Pieces Together: Measuring the Dove for Men Launch
    Unilever partnered with Millward Brown and Dynamic Logic to present CrossMedia Research insights from the Dove for Men campaign launch at ARF’s Re:Think Conference in 2011.
  • Evolution of Digital Branding: A Comprehensive Review of the IAB Portrait Ad Unit
    With users tuning out standard ad units and finding intrusive units annoying, the IAB sought to design an online ad format that created a better user experience and, in turn, better results for advertisers. As a result, the IAB Portrait unit was developed and Dynamic Logic was called on to prove that the unit contributed towards positive ad effectiveness and increased purchase intent.
  • Value of a Fan
    Millward Brown and Dynamic Logic joined forces with the World Federation of Advertisers (WFA) to better understand how social media fan pages build brands, and what it takes to optimize them. The Value of a Fan study involved interviews with 3,687 brand fans from 24 different fan pages and shares key findings which could help brands to get the most out of their fan pages.
  • AdReaction: Brands + Consumers + Social Media
    This AdReaction study focuses explore what marketers should know about who's getting social and why
  • Creative Best Practices
    Amy Fayer, Research Director, shares best practices for online creative based on normative insights from the past 3 years.
  • Top 10 Digital Predictions for 2010
    The Millward Brown Futures Group shares their top 10 digital predictions for 2010.
  • The State of Online Video
    This Dynamic Logic study analyzes data from MarketNorms and TubeMogul to explore the branding effects of online video, specifically differences between repurposed TV ads and those made for the Web.
  • Can Rich Media Metrics Predict Brand Impact?
    Most methods for measuring the brand impact of online display ads rely on surveys. This research shows how to use rich media metrics to predict brand impact.