Dynamic Logic

Dynamic Logic’s Stefan Sellberg & Anne Czernek were joined by Craig Weinberg, Director of Mobile at Mindshare and Mark Silber, Executive Creative Director at Joule Mobile Worldwide to share the latest best practices in mobile creative and media. View Presentation Through SlideShare.

How can we map social metrics to traditional brand metrics? What do fans of Facebook pages expect from brands? Ali Rana, SVP, Emerging Media Lab, discusses the social media landscape and what metrics actually matter for brands in the social space. Click here for the full video of the discussion.

Jenn Okula of Safecount, Dynamic Logic’s data collection partner, discusses successful approaches and challenges in mobile advertising effectiveness measurement and shares insights from DL’s mobile norms at the Market Research in the Mobile World Conference in July 2011.

The findings from the Value of a Fan study conducted for the World Federation of Advertising (WFA)

Ali Rana talks with Marla Aaron during an interview at the IAB Mobile Marketplace

Jon Gregg and Ali Rana give the audience an inside peak at an iPad campaign for American Family Insurance at the 2010 IAB Mobile Marketplace.