It's proven that digital platforms truly have the power to build brands long term — the next step for marketers is discovering what works best in terms of Web site choices, ad formats, targeting, exposure frequency and more. As part of Millward Brown, we are a global powerhouse of brand knowledge and have a team of experts specializing across a wide range of categories that can shed light into what's working and what's not for your industry.
Creative & Media Best Practices: Custom-made insights reports including tips to maximize brand impact of digital creative executions and media planning choices for your particular brand or category
Industry Normative Reports: Our MarketNorms® roll-up reports provide a summary of online advertising effectiveness trends by industry. Click on the respective link below to request a copy.
To learn more about our Industry Insights, please contact your Dynamic Logic account lead or a client representative.