Case Studies

Case Study: A Fan Page Effectiveness Study

In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.

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Case Study: Print + Web Combine to Drive Success for Tetley Red Tea

IAB Canada and Dynamic Logic partnered to conduct a CrossMedia Research™ study to quantify the impact of Tetley Red Tea’s integrated marketing campaign across Magazine and Online media.

Case Study: A Consumer Interactions Study with In-Ad Notice

Dynamic Logic partnered with Evidon, formerly Better Advertising, to determine consumers’ attitudes and behaviors towards ad targeting.

Case Study: Creating Synergy with the Right Online Creative Mix

Dynamic Logic partnered with the IAB Australia to help Weight Watchers understand the optimal use of both online video and flash creative formats in order to achieve brand goals.

Case Study: Mobile App Serves Up Brand Success

Working with TimeOut London and Smirnoff to measure the impact of a new iPhone application, Dynamic Logic helped uncover key areas of success and a better understanding for future brand integration.

Case Study: Immersive Branding on the iPad App Platform

SkyGrid, a news application, commissioned Dynamic Logic to measure the brand impact of American Family Insurance interactive ads on raising awareness and interest among iPad users.