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Beyond the Click
Dear Mr. Jobs - Still Think Mobile Advertising "Sucks"?
As with any emerging marketing platform, there is absolutely room for learning, innovation, and improvement, which iAd certainly represents, but it's important to note the strength of the mobile advertising market even before iAd's introduction.
Brands on Social Networks Need to Understand Why People are There
Understanding what people are doing on social media sites can shed some light on how brands can effectively communicate through this channel.
What's Working: Empirical Generalizations of the Branding Impact of Multimedia Campaigns
Millward Brown and Dynamic Logic recently released new analysis of 39 cross-media campaigns demonstrating how television, magazines, and online advertising work together to drive brand metrics.
Bigger Ad Formats Aren't Always the Ones that Get the Most Attention
Finding the perfect mix of factors to drive the success of an online display campaign isn’t easy, but research from Dynamic Logic shows bigger isn’t always better when it comes to positively shifting brand measures.
Maximizing Media Synergy for Cost-Effective Brand Building
Television is still king, but finding the right mix of other media to complement it is critical to a campaign's ROI, say Sue Elms and James Galpin of Millward Brown.
The Brand Value of Rich Media and Video Ads
This report is for advertisers, and the agencies that support them, who want to make informed decisions about the best ad formats to use for online branding campaigns.