Dynamic Logic

Dynamic Logic's Emerging Media Lab discusses the recent changes for brand pages on Facebook and their implications for brand strategy on the platform.

Ad effectiveness studies have been used for more than a decade to measure the branding impact of online campaigns. Results from these studies, as well as aggregate industry knowledge, have helped advertisers design better media plans for future campaigns. Here are 10 suggestions for optimizing online branding campaigns.

Every year, the creative possibilities of digital advertising expand. Now more than ever, advertisers have an opportunity to build their brands with digital ads. This paper from DoubleClick and Dynamic Logic reveals how to make the smartest format choices and creative decisions.

Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.

Millward Brown's Global Futures Group brings you the hottest trends for the New Year.

As Asian companies leverage display ads, social media and mobile to build brands and influence consumer purchase decisions, digital advertising has become an indispensable element of the Asian marketing mix.