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Digital & Media Predictions 2013
Millward Brown's Futures Group brings you the hottest trends for the New Year.
Mobile: An Effective -- Yet Unloved -- Marketing Medium
Published in Forbes, 11/27/12
The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it, according to our new AdReaction report.
Social Measurement Depends on Data Quantity and Quality
As social platforms proliferate, enthusiastic users are generating more data than ever. Social media data are fast becoming the hottest commodity in market research.
Changing Channels with Confidence: A Structure for Innovation
New media channels are emerging all the time, and marketers are often unclear how to choose among them.
Digital Media Planning: Some Evidence-Based Guidelines
Millward Brown and Dynamic Logic have analysed the evidence from several key studies to create some simple guidelines for marketers who want to make the most effective use of all forms of digital media - from websites to online video, social media and mobile - as part of an integrated campaign.
Why Optimization is Part Data and Part Instinct
When optimizing online campaigns, the numbers alone shouldn't be the exclusive guide to your decisions. Common sense and experience are often just as important and should guide you through the considerations for campaign optimization. (iMedia Connection)