As the Head of the Emerging Media Lab, Ali serves as Dynamic Logic and Millward Brown’s industry and company leader on emerging media trends and marketing effectiveness. Composed of industry leading research and technology scientists, the Emerging Media Lab’s primary mission is to help our clients and the industry develop brand effectiveness measurement frameworks across new media platforms.
Ali has led a number of high-profile industry research initiatives and has been instrumental in developing innovative measurement constructs systems.
An acclaimed speaker, Ali has participated on stage at events for the IAB, ARF, MMA, MRIA, Advertising Week, OMMA, Digital Hollywood and more.
Little known fact:
I’ve been to a couple of car racing schools. Secretly, I wish I was a F1 driver. You don't want to get in a car with me.
Passions:
Architecture, minimalism, design and golf
Future of digital in 3 words:
Self-sensing dynamic Operating Systems - OK, I cheated...
What I enjoy most about my job:
I love charting new courses in the digital world and helping our clients achieve results that shape their own strategy.
Favorite activity in New York City:
Eating out and running and biking in Central Park