The World Leader in Digital Insights
The year 1999 changed the face of technology. TiVo launched a new “digital VCR.” Napster rocked the music industry. Blogger empowered consumer expression. A little company named Google was born. And the marketing world changed, when Dynamic Logic made the bet that digital wouldn’t be just a novel platform for direct-response marketing — but a powerful medium for building brands.
Many companies measured ad effectiveness via click-throughs. But Dynamic Logic launched measurement beyond the click®, with the revolutionary AdIndex® that quantified impact along traditional brand metrics — awareness, favorability and purchase intent. AdIndex quickly became the industry standard. And while competitors played catch-up, Dynamic Logic continued to develop even more sophisticated solutions and pave the way forward.
Today, when digital is no longer the future, but the fastest growing ad medium, our expertise remains unmatched. Our insights are supported by the world’s largest digital ad effectiveness normative database. Our technological innovations have enabled integration between brand and behavioral data, allowing connections between consumer attitudes, online behaviors, online and offline sales, brand tracking, consumer sentiment and more. After more than a decade in the business, we’ve built strong relationships with the key players in the digital ecosystem, allowing us to execute and deliver our studies with the highest standards of excellence. And, as part of Millward Brown, we are a global powerhouse of brand knowledge with a network spanning 50+ countries.
Simply put, Dynamic Logic is the world leader in digital insights. Together with Millward Brown, we offer the most trusted and thorough suite of solutions for optimizing brand, marketing and media performance. We integrate information across all digital and non-digital media, providing clients with unparalleled insights to better connect with consumers and build their brands.
True to our name, we are a dynamic group of research and marketing professionals, energized by the rapid pace of change and dedicated to connecting the dots for true brand impact. We will always push the limits of research to ensure that marketers, agencies, ad networks, and media publishers have the most cutting-edge and adaptable solutions to make the most of every digital advertising dollar.
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