Dynamic Logic

At A Glance

  • Founded in 1999
  • Millward Brown company, which is part of Kantar
  • The world leader in digital insights
  • Accessible through 78 locations in 54 countries
  • Work with more than 90% of the top 100 brands
  • As digital pioneers, we launched measurement beyond the click® with our revolutionary AdIndex® which today measures campaign impact across all digital platforms
  • DLConnects® platform leverages technical innovations and partnerships to integrate insights across attitudinal and behavioral measures
  • 7,560+ online AdIndex campaigns in MarketNorms®, the world’s largest digital ad effectiveness normative database
  • 350+ CrossMedia Research™ studies completed
  • 750+ online creative pretests through LinkSelect for Digital
  • 250+ AdIndex for Mobile research studies conducted
  • Two customized client service groups: 1) Digital Media Group, and 2) Advertiser Group; Specialists across Digital Solutions and Cross Media
  • Emerging Media Lab develops innovations across new media platforms, specifically mobile, social media and gaming
  • AdRadar™ technology links digital exposure to the industry's largest panels enabling advanced analytics 
  • Research expertise recognized by 4A's, AMA, ANA, The ARF, ESOMAR, IAB, IIR, MPA, MSI, NAA, OPA, WARC and WRRS
  • Talent honored through ARF Great Mind Awards: Rising Star Winners (2007, 2010), Rising Star Finalists (2008, 2009, 2010, 2011) and Research Innovation Finalists (2008)
  • Selected by WPP as the 2008 Research Winner for the annual WPP'ed Cream Awards for our mobile measurement innovations

Family Ties

Since 2005, we've been part of the Millward Brown Group. For the past 35+ years, Millward Brown has helped clients build strong brands and services through research-based consultancy. 

As an integrated unit, we can provide what no one else can — a unique mix of interactive expertise and a broad range of solutions to devise advanced brand strategies and infuse high-quality digital insights into your overall research program.

We feel we're in pretty good company:


One of the world's leading research agencies, specializing
in advertising, marketing communications, media and
brand equity research  www.millwardbrown.com

MB Optimor

Millward Brown's global brand strategy and financial consulting practice  www.millwardbrown.com/mboptimor


Millward Brown's global qualitative research practice www.fireflymb.com