Dynamic Logic
Login
News
Careers
Locations
Contact
About Us
Who We Service
Solutions
Insights
Press Releases
In the Press
Media Contacts
Press Releases
November 30, 2011
Millward Brown and Kantar Shopcom Partner to Create the Largest Single Source of Insight Connecting Consumers' Attitudes and Shopping Behavior
As a result, marketers will gain a true 360-degree view of their consumers’ and a deeper understanding of how improvements in brand equity can impact actual business performance.
October 05, 2011
Mobile Display Advertising More Effective Than Online
Mobile display advertising broadly outperforms online display advertising, according to a new study revealed by Millward Brown's Dynamic Logic at Advertising Week's Mobile Media Summit.
July 27, 2011
Millward Brown and Dynamic Logic Launch FanIndex
Global market research agency Millward Brown, and its digital practice, Dynamic Logic, announce the launch of FanIndex, a solution for measuring the impact of brand pages on social platforms.
May 23, 2011
Dynamic Logic Introduces AdRadar™
Millward Brown's Dynamic Logic, the world leader in digital insights, announced today the launch of AdRadar™, a new technology linking digital ad exposure to the industry's largest panels.
January 12, 2011
Splinternet will Force Brands to Tend Multiple Online Gardens in 2011, says Millward Brown
Millward Brown’s Futures Group identifies 11 Digital Trends for 2011 in its latest research report.
December 08, 2010
Dynamic Logic Provides Online Advertising Effectiveness Tips for Retailers
Dynamic Logic releases new insights for retail marketers to get the most out of their online ads this holiday season.
September 20, 2010
New Dynamic Logic Study Reveals Custom Online Video Ads are More Effective at Driving Purchase than Repurposed TV Spots
Findings address the industry’s overarching question about which works better: repurposed TV ads or ads developed specifically for Web.
June 29, 2010
Medialets Partners With Dynamic Logic To Provide Deeper Brand Insights Into Mobile Rich Media In-App Ad Campaigns
New partnership gives advertisers access to a unique measurement solution that directly ties together ad engagement and brand impact.
January 25, 2010
Millward Brown and Dynamic Logic Announce a Partnership With Cymfony to Provide Social Media Insights for a More Complete View of Brand Health
A new strategic partnership with Kantar sister-company Cymfony will integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into an established suite of digital, media and marketing solutions.
December 01, 2009
Dynamic Logic Announces New Partnership With SymphonyIRI Group and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns
Dynamic Logic launches “AdIndex Connects with SymphonyIRI,” a new solution powered by SymphonyIRI Group consumer and shopper insights.
November 18, 2009
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
Dynamic Logic announces the launch of Adometer™, an optimization tool that gives advertisers an early indication of a campaign’s performance.
October 19, 2009
Dynamic Logic Releases Creative Best Practices for Driving Online Ad Effectiveness and Maximizing Brand Impact
New research offers agencies and marketers actionable advice for maximizing creative quality in online advertisements.
August 31, 2009
Dynamic Logic Study for redbox Reveals That In-Call Media Can Be Highly Effective for Raising Brand Awareness and Purchase Intent
Dynamic Logic, Safecount and VoodooVox — leading innovators in mobile measurement, recruitment and media, respectively — have teamed up to explore the branding effects of In-Call Media.
August 19, 2009
Is Bigger Better When it Comes to Online Ad Size? Jury Still Out, According to Dynamic Logic
Research reveals position and shape may play a more important role than size when it comes to online advertisements.
July 14, 2009
Dynamic Logic and Compete Partner to Offer Marketers Insights into the Branding and Behavioral Effects of Online Advertising Campaigns
New partnership brings together the branding impact of digital advertising campaigns with online consumer behavior metrics and marks the launch of “AdIndex Connects” Solution.