Dynamic Logic

Terms & Conditions

TRUSTe European Safe Harbor certification

Membership in the TRUSTe Program

Millward Brown Digital has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information.  The TRUSTe program does not cover information that may be collected through downloadable software. The TRUSTe program covers only information that is collected through this Web site, www.dynamiclogic.com, and does not cover information that may be collected behind the log in on our websites. 

TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions.

By displaying the TRUSTe trustmark, this web site has agreed to notify you of:

  • What personally identifiable information of yours or third party personally identifiable information is collected from you through the web site
  • The organization collecting the information
  • How the information is used
  • With whom the information may be shared
  • What choices are available to you regarding collection, use and distribution of the information
  • The kind of security procedures that are in place to protect the loss, misuse or alteration of information under Millward Brown Digital control
  • How you can correct any inaccuracies in the information

If you have questions or concerns regarding this statement, you should first contact mbd_info@millwardbrown.com by email. If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe www.truste.org/consumers/watchdog_complaint.php.

Privacy Policy

We value your opinions and respect your privacy. As a consumer and user of various products and services, we trust that you have insightful information to share, and our clients agree. Therefore it is crucial that the information and opinions you provide are honest and accurate.

Likewise, it is important to us that your information and opinions are kept confidential and secure. Our privacy policy is simple and straightforward. Take a read.

Who is Millward Brown Digital and what does Millward Brown Digital do?

Millward Brown Digital is a leading research company that analyzes marketing effectiveness through surveys and studies that are voluntarily completed by consumers.

Consumers participate in our studies through two primary channels:

1. real-time participation (invitations to take our surveys as consumers browse online).  Information practices related to this type of consumer engagement are presented in our privacy policy

2. panel-based participation (preferred panel partners such as Lightspeed Research (www.lightspeedresearch.com), gather inputs from their opted in panelists on our behalf).  Information practices related to this type of consumer engagement are presented in the privacy policies of our partners

Data Collection

Technology enabled collection

We do not use cookies or any other tracking technology in our direct services but may retain or partner with entities, such as Safecount.net (www.safecount.net), who do utilize such technologies, to discern consumer exposure to certain ads (if they are part of a study we are conducting) and the number of times these ads are seen. For our studies on advertising effectiveness, our partners such as Safecount.net may capture standard web traffic information such as time of ad exposure, date of ad viewing, interactions with ads or content, site visitations, IP address and browser type.  In some cases, certain consumer characteristics may be inferred based on the collected information and we may work with partners who develop such segmentations.  Safecount.net offers you the opportunity to choose to NOT provide this information (and also to NOT be invited to take an online survey) where Safecount.net is participating in or enabling our studies. 

Our partners such as Safecount.net may use preferred or certified service providers to enable their operations in whole or in part.  Their privacy policies inform about such arrangements.

To exercise the option of opting out of data collection by our partners, you can click here http://www.safecount.net/yourdata.php and scroll down to use the "Consumer Opt-Out" button which will set a special cookie that excludes you from the above mentioned activity. You can opt-in and opt-out at http://www.safecount.net/viewyourcookiesinformation_optinout.php.

Occasionally, a web site partner of Millward Brown Digital wants to know how your usage of their web site impacts your attitudes as reflected in surveys. To do this, they place identifying code, or beacons, on our survey page. This enables our publisher partner to tell, for example, if people who use the sports section of their site think differently than people who use the finance section of their site. This is consistent with that web site's privacy policy, and this information is never released to a third party.

Though we do not use tracking technologies directly in connection with our studies, we do keep automated server log files that record IP address, browser type, time and date, and file accessed for all visitors to this website (www.dynamiclogic.com). These logs are for maintenance purposes only, and we are not able nor do we make any effort to match them to any personal identifiable information.

Consumer provided information

Once a consumer agrees to participate in the survey, he or she may be asked to provide their zip code, gender, birth year, income and in some cases, email address. Email address is only requested in 3 specific cases: 1) sweepstakes or other incentive is offered for users to participate in a particular research study, in which case the email address is used to notify the user if he/she has been selected to receive a prize, 2) to re-contact the user if he/she has opted-in to take future surveys, and 3) from time to time we conduct internal collaboration exercises and if an inconsistency with respect to your survey answers is noted in that process, we may contact you to get clarity . The other (i.e., other than email address) data values are only used to weight and analyze the survey results. If you do not wish to provide this information, then you will not be able to participate in our survey.

If we were to consider using or sharing either technology enabled collection or consumer provided information in any other manner than stated here, we would obtain the consent of affected consumers or survey respondents before doing so.

Survey results sent to our clients do not include email addresses or other personally-identifying information. We never divulge specific user information. In the case where a sweepstakes is offered as an incentive to participate in a study, selected winners must provide their name and address so that the winning prize may be delivered to them.

Do you rent, sell or release my name, address or email information?

No. We do not rent, sell, or release list information without your consent. You are providing it to our organization only, and we do not assume that we have your permission to provide it to any other organization or company without your consent.

What do you do with my survey answers?

All data collected is grouped together and analyzed as a whole - in the aggregate. Your identity will never be attached to a specific piece of information or response. In the analysis we provide to clients we do not say: Bob Smith from Tuscon, AZ said XYZ. On the occasion that we'd like to use a direct quote from your survey you will be contacted directly. And if you do not grant us permission, the quote will not be used.

All data is stored in the US.

Why do I need to provide my name, address and email?

We use your email address for a few purposes. The first is to inform you if you have been chosen as a sweepstakes winner for having taken a survey. The second is to contact you if you have opted in to take future surveys. Your name and mailing address would be requested only in the case where you are the sweepstakes winner and a check or prize has to be delivered to you. Age, gender and other demographic information is used to determine a user's eligibility to qualify for a survey.

You will be notified by email if there is ever a change in the way we use your personal information.

Lastly, we may contact you if we have any questions or concerns about the accuracy of your information. We periodically conduct internal corroboration amongst all our data tables and also validate data fields to reveal any possible inconsistencies in the database. The outcome of this exercise may prompt us to contact you.

And keep in mind, if you ever want any personal information (name, address, email address or other contact information) to be removed from our database, just contact us via email at mbd_info@millwardbrown.com, and we will accommodate your request.

We will, however, retain your information for as long as your account is active or as needed to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Why do I need to provide income, education and occupation information?

This information is used to properly analyze data. Many different types of people participate in these surveys and this type of data helps us and our clients understand who participated and see if there are any interesting similarities, differences or trends among participants in different groups.

How do you pay me if I am a Sweepstakes winner?

Based on the name and address you submit, we will issue you a check when applicable. This process takes 4 - 6 weeks depending on the nature of the survey.

Do you use cookies and undertake data collection on this site?

Yes, we may use cookies on this site. Their only purpose is to help us analyze web traffic. You may set your Web browser to notify you of cookie placement requests or to decline cookies completely. You can delete the files that contain cookies; those files are stored as part of your internet browser.

We may also automatically collect non-personal information about your use of this site. Examples of such non-personal information is the type of internet browser that’s visiting the site, the pages of our site that’s visited or the Web site which directed you to our site. You cannot be identified from this information and it is used only to assist us in providing an effective experience on this Web site.

What security measures do you take?

Millward Brown Digital observes industry standards in its efforts to safeguard the integrity and confidentiality of your Personal Information through the use of a firewall and password protection systems. Our security and Privacy Policy are periodically reviewed and enhanced as necessary. Unfortunately though, you should understand that "perfect security" does not exist on the Internet.


Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at mbd_info@millwardbrown.com.  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Links to 3rd Party Sites

Our Site includes links to other Web sites whose privacy practices may differ from those of Millward Brown Digital. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.

Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

What is your policy regarding children's privacy?

Millward Brown Digital is committed to the safety of children. Children under 18 may not participate in our sweepstakes without verified parental consent. Millward Brown Digital does not knowingly collect PII on this website from children under 13, and does not allow children under 13 to participate in our market research surveys. If we become aware that PII from a child under 13 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database. If you believe your child has provided Millward Brown Digital with PII, and you would like to have that information removed, please send your request to us at mbd_info@millwardbrown.com.

Are you compliant with the EU Safe Harbor Agreement?

Yes, Millward Brown Digital complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland.  Millward Brown Digital has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view Millward Brown Digital’s certification, please visit http://www.export.gov/safeharbor/

Notification of Changes

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will notify you via email. You will have a choice as to whether or not we use your information in this different manner. However, if you have opted out of communication with us then you will not be contacted, nor will your personal information be used in the new manner. In addition, if we make material changes in our privacy practices, we will post a prominent notice on our web site notifying users of the change prior to the change becoming effective. In some cases where we post the notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire us to use that information after you have provided it to us, you may [correct, update, amend, delete/remove, ask to have it removed from a public forum, directory or testimonial on our site or deactivate it] by simply emailing us at mbd_info@millwardbrown.com with your request. Responses for requests to access any personally identifiable information we obtain about you will be provided within 30 days of submitting requests.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Effective Date

January 8, 2013

Contact Information

Millward Brown Digital 
11 Madison Avenue, 12th Floor
New York, NY 10010 
URL: http://www.dynamiclogic.com
Email: mbd_info@millwardbrown.com
Main: (212) 844-3700 
Toll-Free: 1-800-245-2455 
Fax: (212) 548-7201

Millward Brown Digital is a member of the Better Business Bureau Online.

Responses will be provided within 30 days of submitting requests.