Industry Presentations

Dynamic Logic presented cross-media marketing effectiveness success stories at Boston's Interactive Marketing Association's (BIMA) Annual Cross Media Forum in September 2007.

Dynamic Logic's Ken Mallon, Vice President of Digital Ad Effectiveness Consulting, presented "Clutter & Context: Website Clutter & Its Impact on Branding Metrics & Click-Thru Rates" at the ARF's Audience [Me]ASUREMENT Conference in June 2007. To view the presentation, click "Browse Video List" and select "Day 2, Forum 3: Part 4".

Topline report of results from a reader survey Dynamic Logic fielded with MediaPost. The results were released at the OMMA Hollywood conference in March 2007.

Presented for the IAB Norway in January 2006, Dynamic Logic shares insights on the current online advertising environment and demonstrates the growing impact of online video through public Dynamic Logic research..

As presented at Meredith Corporation and Carat America's Magazine Research Symposium in May 2006, Dynamic Logic explores the effectiveness of magazines in the media mix as well as the overall synergistic effects of print, online and television advertising.

As presented at the Institute for International Research's Return on Marketing Investment Conference (May 2005)

Presented at the Worldwide Readership Symposium in October 2005 in Prague, Dynamic Logic shares the results of a study that compare three traditional methods for measuring print opportunity-to-see and examines the extent to which these measures lead to similar conclusions in terms of gauging advertising effectiveness.

As presented at the ARF's WOW conference in November 2004 in New York, Philips Electronics and Dynamic Logic share the objectives and results from a CrossMedia Cost Effectiveness Case Study, which identified advertising efficiencies within the media mix for Philip's target.

As presented at the ARF's 50th Annual Convention in April 2004 in New York, Starcom IP and Dynamic Logic explore the decay effects of online advertising to quantify the impact of time since the last exposure to the ad on brand metrics.

Provided for Ad:Tech San Francisco
During a "Rich Media Market Trends" session at Ad:Tech San Francisco in May 2004, Dynamic Logic used its MarketNorms database to analyse the effectiveness of specific site categories and provided insight into the types of rich media ads that work best on various types of web sites.

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