Case Studies

New Case Study: To raise awareness of and intent to see the film "The Golden Compass," New Line Cinema launched a marketing campaign that included a mobile component provided by Greystripe, the world's first ad-supported mobile game and application distributor. Dynamic Logic measured the overall impact of New Line's mobile branding efforts for the film.

Pan-European rail travel provider Eurostar launched an online advertising campaign in France to raise perceptions of the brand and increase usage intent among business travelers. Eurostar commissioned Dynamic Logic to evaluate the effectiveness of the video adverts and microsite in reaching the campaign objectives.

To gain insight into which media combination was working best to reach their target of executives and management-level professionals, Mizuho Corporate Bank and Nikkei commissioned Dynamic Logic to measure the branding impact of their multi-media ad campaign.

Dynamic Logic's AdIndex was used to evaluate American Airlines' ability to generate awareness and favourability through their advertising campaign on Telegraph.co.uk.

An online advertising campaign for Auto Trader, a leading destination for buying new and used cars on the Internet, boosts brand impact and position against its competitors.

Spoof campaign proves that online advertising builds brands
Columbia Tristar Films UK worked exclusively with MSN throughout April-July 2002 to launch Spider-Man Online...

Spoof campaign proves that online advertising builds brands
An online advertising campaign for a personal concierge service that does not exist has provided conclusive evidence that internet advertising really works, according to new research in the UK.

Provided for Ad:Tech San Francisco
During a "Rich Media Market Trends" session at Ad:Tech San Francisco in May 2004, Dynamic Logic used its MarketNorms database to analyze the effectiveness of specific site categories and provided insight into the types of rich media ads that work best on various types of web sites.

Public case study for IAB-sponsored cross-media research con ducted by Dynamic Logic with Rex Briggs of Marketing Evolution.

Florida Orange Juice "The Best Start Under the Sun" Online Advertising Case Study
The Florida Department of Citrus set out to introduce a new theme, "The Best Start Under the Sun", and educate about the benefits of drinking orange juice without driving users to a website. Dynamic Logic measured the branding effectiveness of the campaign. Overall lifts were seen in brand awareness, message association, purchase intent and brand favorability with Eyeblaster proving to be the most powerful ad unit.

New Research Released on Effectiveness of Larger Ad Formats
The Interactive Advertising Bureau (IAB) chose Dynamic Logic to conduct research on the effectiveness of the new ad formats ("large rectangle" and "skyscraper"). These new ad formats were issued under the IAB's voluntary guidelines. The IAB and its membership wanted to compare these formats to the traditional banner. The research was conducted between April 26 - June 11, 2001 and was released on July 18, 2001.

Travelocity, an online provider of travel services, has significantly increased awareness of their brand through the use of online advertising. The campaign was sold by 24/7 Media and ran during September and October of 2000, as a ke yword buy on Juno. It is a prime example of the branding power of online advertising.