The most effective campaigns of 2006 were among the most noticed, performed well on branding and were also highly persuasive, according to our ad effectiveness research.*

Dynamic Logic uploads hundreds of AdIndex® studies (assessing the brand impact of online ads) into MarketNorms®, an online planning and benchmarking tool. Using this database, Dynamic Logic has identified the most effective online campaigns in terms of online brand performance as compared to all those measured within the U.K. and Europe last year.

The top 10 overall campaigns in alphabetical order by brand are:

	Brand Advertised: Adrift Parent Company: Pathé Media Agency: BLM Quantum Creative Agency: Yahoo!  View Advertisement  1   2   3
	Brand Advertised: Opodo Parent Company: Marriot Media Agency: MediaCom UK Creative Agency: Wheel  View Advertisement  1   2
	Brand Advertised: Palmolive for Men Parent Company: Colgate Palmolive Media Agency: MEC Interaction Creative Agency: Pro Creation  View Advertisement  1   2   3
	Brand Advertised: Philips Streamium Wireless Music Center Parent Company: Philips Media Agency: Carat Digital Creative Agency: Tribal DDB  View Advertisement  1   2
	Brand Advertised: Sheila's Wheels Parent Company: eSure Media Agency: Carat Digital Creative Agency: Pre-Loaded  View Advertisement  1   2   3   4   5   6   7   8   9
	Brand Advertised: Tassimo Parent Company: Kraft Foods Media & Creative Agency: Starcom UK  View Advertisement  1   2
	Brand Advertised: The Sentinel Parent Company: Twentieth Century Fox Media & Creative Agency: Starcom UK  View Advertisement  1   2   3
	Brand Advertised: Volkswagen Jetta Parent Company: Volkswagen Media & Creative Agency: Tribal DDB  View Advertisement  1
	Brand Advertised: Yahoo! Search Parent Company: Yahoo! Media & Creative Agency: Profero  View Advertisement  1