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Industry Normative Reports


Insight into Your Industry's Online Branding Performance

Our data from over 4,000 campaigns in the MarketNorms® database shows that online advertising is quite effective for marketers, regardless of industry. It is no longer a surprise that online is an effective ad medium — the next step for marketers is discovering what works best in terms of Web site choices, ad formats, targeting, exposure frequency and more.

These reports are meant to provide a summary of what is currently known about the specific industry's online advertising effectiveness and determine which of these elements tend to work best within the online environment.

To see the full presentation, please contact your Dynamic Logic client team or click on the respective link below.

Automotive (November 2008) 

Based on learnings from nearly 400 Auto research studies

Automotive Industry Normative Report

Request to see this deck



Fast-Moving Consumer Goods (October 2008) 

Based on learnings from over 1,200 FMCG research studies

FMCG Industry Normative Report

Request to see this deck



To learn more about how you can leverage MarketNorms to achieve your specific branding goals, please visit www.marketnorms.com.