CrossMedia Research™

Measure the Performance of Integrated Advertising Campaigns

Expanding media choices and new technologies have made measuring the effectiveness of advertising more challenging and vital for marketers. Dynamic Logic's proprietary research approach provides insights every marketer needs to make informed decisions about the use of multiple media channels to maximise impact and make media investments work harder.

With unparalleled experience across all major advertising categories, we provide innovative solutions designed to help marketers measure results, evaluate media plan performance and create relevant and engaging advertising across an expanding choice of consumer touch points.

Our custom solutions designed by our team of media experts provide answers to a range of complex questions:

• How can different media be integrated most effectively?
• Which combinations of media are most cost efficient for specific brands and audiences?
• What is the optimal mix and spend level to achieve objectives?
• What is the impact of non-traditional touch points: online video, mobile marketing, word of mouth, experiential marketing, sponsorships and events, user-generated media, branded content, public relations, widgets, etc.
• How can media allocation be improved?

Work Smarter in the New Media Age

Dynamic Logic's CrossMedia Research™ represents a best-in-class approach to measure overall return on objectives and impact of marketing communications activities. Our research measures the contribution of different media channels to marketing objectives and can help to develop more meaningful connections with consumers by understanding how advertising in each medium shifts brand perceptions or encourages higher purchase intention. CrossMedia Research addresses the issue of how to reach consumers at the right point within the purchase funnel.

The goal of this research is to help marketers use their media dollars more effectively and achieve better results with the same (or less) media budget. CrossMedia Research helps marketers navigate the increasingly complex media landscape with information not guesswork.

Dynamic Logic studies provide actionable insights to help optimise media strategy and make your media dollars go further.