Dynamic Logic Adometer


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Make Informed Decisions When Optimising Your Digital Ad Campaign

Now, more than ever, marketers are looking for ways to optimise their advertising campaigns based on real-time results, enabling creative and media changes to be made while the campaign is still live. Dynamic Logic's quick-response solution, called Adometer™, allows for an early "check" on an online campaign's performance using real-time attitudinal and demographic data. Clients can optimise across creative themes or site placements to ensure a campaign is on target to achieve its intended goals.

How It Works

Adometer works by launching a short survey that appears directly within the frame of an advertisement. Results, which are delivered in an easy-to-use online interface, can be filtered by target audience or other audience segments, providing more granular insights over other solutions that offer single-question surveys.

The Bigger Picture: Optimise Beyond Behaviour

Dynamic Logic offers a unique view on how to best leverage real-time optimisation for branding campaigns. While behavioural measures are important, they are only a portion of the measures needed to assess impact for optimisation. Adometer's attitudinal measures offer an alternative or enhancement to traditional online tools that optimise based on click-through or lead generation alone, which can often provide a misleading picture of a branding campaign's true impact.

Adometer can be used as a complement to Dynamic Logic's AdIndex^® for more thorough, in-market measurement. For more information, email europe@dynamiclogic.com.