AdIndex ®

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AdIndex Standard uses a short, online survey to quantify the difference in attitudinal impact between those users exposed to the campaign and those who were not exposed. It measures standard effectiveness metrics such as Brand Awareness, Message Association, Purchase Intent and Brand Favorability. Key findings, top line results, demographic and segmentation profile of the exposed group and overall conclusions are included in the deliverable, which is typically a detailed client-ready presentation. AdIndex can be used with most forms of online creative (EyeBlaster, Enliven, DHTML, Java and more) and with all adservers.