Dynamic Logic AdIndex


	North America \| Europe


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AdIndex ®

*NEW SOLUTION*

Measure the effectiveness of your advertising in or around online casual games, game sponsorships, and branded console games! The AdIndex for Gaming suite offers flexible and customisable research that is tailored to your needs and your gaming environment. Answer questions like:

What is the branding impact of exposure to advertising within games or on gaming sites?
How well is the brand/ad integrated into the game?
Does advertising make the game more enjoyable?
Is the game a good fit for my brand?
How receptive are gamers towards in-game advertising?
How does game advertising compare to other forms of online advertising?

Engage an increasingly large and diverse pool of gamers with your brand during an enjoyable leisure activity.

To fully understand the effectiveness of game ads, both brand assessment and brand-integration research is needed.

Brand Assessment

Brand Integration

Measures the impact of the ad on key brand metrics:

Brand Awareness
Message Association
Brand Favourability
Purchase Intent

Measures respondents' feelings about the ad within the game environment:

Brand relevance
Ad tolerance

Combine measurement of your gaming ads with other online advertising (banner ads, video, email, etc.) that may be running in coordination with the game to evaluate the synergistic effects of the cross-digital campaign.

AdIndex for Gaming uses a short survey with a control/exposed methodology. The difference in brand attitudes between those who were exposed to the ad while playing the game and those who were not will be quantified.

Ask about our specific solutions for the Xbox 360 and Playstation 3 consoles!

For more information, contact: gaming@dynamiclogic.com.