|
Press Coverage 
May 13, 2010
Dynamic Logic in New Media Age
Analyst Speak: Brands on social networks need to understand why people are there
By: Christina Goodman
Understanding what people are doing on social media sites can shed some light on how brands can effectively communicate through this channel. Research by Dynamic Logic found 62% of adults in the UK actively participate in social networking. One in four people aged 55 or over visit social media sites, while 47% of social networkers are aged 45-54. Not surprisingly, the percentage of social media users increases in younger age groups: 51% of 35-44-year-olds and 77% of 18-34-year-olds.
With social media use going mainstream, this presents a unique opportunity for marketers to reach engaged people of all ages in a personal and relevant way. We need to understand what they’re doing on these sites in order to see how brands can best communicate through them.
Full Article at http://www.nma.co.uk
Press Archive
2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001
North American Press more Mobile ads effective influencers of holiday gift-purchasing decisions - Mobile Marketer., 26-AUG-10 Analyst Speak: Weigh campaign sites' impact on the brand before abandoning them - New Media Age., 29-JUL-10 American Family Insurance claims 76pc engagement with mobile - Mobile Marketer., 20-JUL-10
|
