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In 2003, media, marketing and advertising professionals attended Dynamic Logic's inaugural CrossMedia Forum 2003: Night of the Media Heavyweights at the Equitable Building in New York City on Thursday, Oct. 23. Representatives from each major media type gathered to discuss the value of their medium in front of advertisers and media buyers.
Summary of the Event by Marketing VOX
Press Coverage
Only Soft Blows Thrown... Mediapost.com, 24-OCT-03
Media Trade Associations Debate Value of Advertising-wsj.com,27-OCT-03
Featured Executives:
| Cable |
Sean Cunningham, Pres/CEO of CAB |
| Direct Marketing |
H. Robert Wientzen, Pres/CEO of DMA |
| Magazines |
Ellen Oppenheim, EVP/CMO of MPA |
| Newspapers |
Jason E. Klein, Pres/CEO of NNN |
| Online |
Greg Stuart, Pres/CEO of IAB |
| Outdoor |
Stephen Freitas, CMO of OAAA |
| Radio |
George Hyde, EVP/Training of RAB |
| Television |
Abby Auerbach, EVP of TVB |
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