There was standing room only at Dynamic Logic's San Francisco CrossMedia Advertising Event
On Wednesday, March 30th, over 280 advertisers, ad executives, marketers and publishers on the West Coast gathered in the A.P. Giannini Auditorium in
the Bank of America Building in downtown San Francisco to hear "both sides of the table" discuss cross-media advertising.
A panel of leading media representatives from Dow Jones Integrated Solutions, MSNBC and Yahoo! presented the sell-side perspective while advertisers
and agency executives representing Carat, DaimlerChrysler and ING Americas gave the buyers' view on cross-media advertising.
In the ever-changing media environment, marketers must work to develop cross-media advertising in order to reach their target. The panelists discussed
embracing "media solutions" for advertisers, structural media changes to produce integrated advertising campaigns, creative challenges and
the need for better measurement tools.
Read Event Press
Download a Transcript of the Event
Nick Nyhan of Dynamic Logic hosting the event
Sell-Side, left to right:
Kyoo Kim of MSNBC.com, Matthew Goldberg of Dow Jones Integrated Solutions, Blake Chandlee of Yahoo!
Buyer-Side, left to right:
Julie Roehm of DaimlerChrysler, Cory Treffiletti of Carat Interactive, Tom Lynch of ING Americas
|
Featuring: |
Buyer-side
Tom Lynch
Head of Brand Strategy & Advertising, ING Americas
Julie Roehm
Director Marketing Communications - Chrysler, Jeep & Dodge, DaimlerChrysler
Cory Treffiletti
SVP, Managing Director, Carat Interactive
Sell-Side Blake Chandlee
Category
Development Officer, Yahoo!
Matthew Goldberg
Executive Director, Dow Jones Integrated Solutions
Kyoo Kim
VP of Sales, MSNBC.com
|
When: |
Wednesday, March 30th
6:00-7:30 PM
Cocktails to follow
|
Where: |
The Bank of America Building Auditorium
555 California Street
Downtown San Francisco |
Questions? Contact: marketing@dynamiclogic.com
