Over 200 advertisers, marketers and publishers gathered on Wednesday, October 25th, 2006, at the Marriott in Troy for a discussion of integrated marketing programs and cross-media advertising among industry leaders from "both sides of the table."

Nick Nyhan, CEO of Dynamic Logic and Managing Director of Millward Brown's Futures Group, led the panel discussion between media representatives from Meredith Corporation, Microsoft and NBC Universal representing the sell-side perspective, and advertisers and agency executives representing Discovery Networks, Kellogg's and PHD Detroit, giving the buyers' view on cross-media advertising.

In today's media environment, where digital is prevailing and emerging platforms are becoming increasingly more prevalent, well-integrated advertising campaigns are critical to effectively communicate and engage with consumers. The panelists discussed the role of emerging platforms, changes to internal structures within organizations to enable cross-media campaigns, and the value of engaging the consumer through integrated advertising.

Perspectives from media buyers and sellers, moderated by Nick Nyhan of Dynamic Logic



Buyer-Side, left to right:
Chris Schembri of Discovery Networks, Andy Jung of Kellogg Company, Lori Collins of PHD Detroit



Sell-Side, left to right:
Julie Fuoti of Meredith Corporation, Linda Perry-Lube of Microsoft Digital Advertising Solutions, Peter Naylor of NBC Universal

Featuring:	Buy-Side
	Lori Collins SVP, Group Director, Dodge National Planning PHD Detroit O. Andrew Jung Sr. Director, Advertising and Media Kellogg North America Chris Schembri SVP, Media Planning & Partnerships Discovery Networks
	Sell-Side
	Julie Fuoti Executive Director, Meredith 360 Meredith Corporation Peter Naylor SVP, NBCU Digital Media Sales NBC Universal Linda Perry-Lube Automotive Category Development Director Microsoft Digital Advertising Solutions

When:

Wednesday, October 25th, 2006 8:00-10:00AM

Where:

Detroit Marriott Troy 200 W. Big Beaver Road Troy, MI

Questions? Contact: marketing@dynamiclogic.com