Presented By: |
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In Conjunction With: |
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Sponsored By: |
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Media Sponsor: |
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In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target.
This event provided a forum where marketers discussed embracing "media solutions" for advertisers, structural media changes to produce
integrated advertising campaigns, creative challenges and measurement tools for cross-media campaigns. We heard from both perspectives: buyers and
sellers.
When: |
Thursday, September 22nd
8:00 - 10:00 AM
Breakfast will be served.
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Where: |
Four Seasons Hotel
200 Boylston Street,
Boston, Massachusetts 02116
(617) 338-4400
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Featuring: |
Buyer-Side
Danuta Shasha
VP, Director of Media Services,
Fidelity Investments
Diego Vaccarezza
SVP, Group Account Director,
MPG Arnold
Geoffrey Klapisch
VP of Media,
Fulgent Media Group
Sell-Side
Al Turner
Chief of Sales, CBS Boston
John Partilla
President, Time Warner Global Marketing and Senior Vice President,
Time Warner
Kevin Arrix
VP, Advertising Sales, Nickelodeon
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Questions? Contact: marketing@dynamiclogic.com
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